7 Tips to Make Your Video Content Really Stand Out


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Video marketing is a major trend and many businesses are investing in it. This is because of the many apps like instagram and snapchat that are making it easier for one to create and share videos. Also, many businesses are investing in it because of content saturation. However, with many businesses adopting this strategy, it can be really hard for you to stand out. However, there are some tips that you can use to make your videos really be engaging to the users. Here are 7 tips to make your video content really stand out.

 

#1

Stick to a schedule

When creating videos, it is very important to be consistent. Always be looking for opportunities to create consistent videos regardless of the platform you are using or the video types that you are creating. This helps convert your viewers into a routine which in turn helps in your long term success.

 

#2

Make videos tailored to your viewer’s interests

An important tip to consider when creating your videos is to tailor your content to what your audience is searching for. This means you have to find out what your audience is searching for and things that they want to watch. The easiest way of finding what your audience wants to watch is to ask them at the end of your videos what they want to watch next.

 

#3

Give your channel a unique personality

Your video channel should be branded properly since it reflects your personality and the content in it. Remember when viewers are watching your videos, they are not only tuned in for the content you are uploading but also tuning in for you. This is especially true of your loyal and valuable long time subscribers.

 

#4

Use great video titles

When you use great titles, it helps catches your viewers attention and search engines also find your videos easily. Instead of giving your videos generic titles, you should give them very catchy titles. The trick here is to be descriptive, use keywords/phrases and still manage to include JUST a hint of clickbait! Doing this will help to set yourself up for greater click throughs and more success.

 

#5

Create memorable content

When creating videos you should try to create something that is truly original. Instead of focusing on creating videos that you want to go viral, you should instead try to create something that taps into ongoing web conversations and remains memorable. My favorite trick is to answer questions that are currently popular such as “How do I use such and such crypto wallet?” for example. I make a tutorials video that answers the question and then title the video with the exact wording of the question.

 

#6

Use an ideal video length

The longer your video gets, the more your total engagement drops. However, the longer your video is, the more total minutes you will get watched. Look at it this way. If the average person watches 75% of each video they click on (just a random example for math sake), Then having them watch 75% of a 20 minute video will result in a lot higher total watch time on your channel than if they watch 75% of a 5 minute video they have up instead. In my experience and research studying other successful channels, I would keep it under 20 minutes but over 9 minutes if at all possible if you can do so without rambling. Make sure you are thorough in your video and try to think of questions people may have ahead of time so you can address those in the video as well.

 

#7

Influencers are important in video distribution

Finally, remember to build a base of influencers that will help you share your video content. Some of the people you might consider include people with a large number of followers on social media, content creators, or even your customers. You should cultivate this audience by including them in the early process and giving them special access.

 

I recommend that everybody interested in internet marketing start a YouTube channel and utilize video marketing. Maybe I don’t have the best example but I still have almost 900 videos on my channel that brings me traffic every single day. You can find my channel as an example by going HERE.

 

 

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